In the 1880s, tobacco companies inserted collectible cards into cigarette packages to boost sales. This card from Allen & Ginter featured adorable children and was marketed directly to families—a common, accepted practice that treated cigarettes as everyday household goods suitable for all ages.
You flip through your stack of colorful cards—pretty children in fancy dress, their sweet faces printed in rich colors you've never seen before. Your friends are collecting them too, trading duplicates on the schoolyard. Inside each pack of Our Little Beauties cigarettes your father brings home, there's another card waiting. You don't smoke; nobody expects you to. You just want them all.
Reflect
What products today are marketed using images of children, and how do we feel about it now?