This plastic shopping basket, made by Ira Blount in 1998, was a humble workhorse of American retail. Millions were manufactured to hold groceries and goods as shoppers moved through supermarket aisles—a small tool that shaped how we bought and carried what we needed.
You grab the basket's handle and load it as you walk. Apples roll slightly. A box of cereal fits snug against a loaf of bread. The plastic is cool, slightly flexible, and worn smooth from hundreds of hands just like yours. It's light enough to carry one-handed to the register.
Reflect
What do you carry your groceries in today, and how has that changed the way you shop?