In the 1870s, before electric signs and storefronts, street vendors hawked everything from medicines to toys using painted boards, colorful props, and shouted pitches. Shopping wasn't confined to shops—it happened wherever crowds gathered, and a vendor's ability to catch your eye determined whether you stopped.
You turn the corner onto a busy London street and are immediately assaulted by color and noise. A man holds aloft a painted board advertising some miracle cure; beside him, another vendor displays his wares in a careful arrangement designed to stop you mid-stride. The competition for your attention is fierce and intimate—the pitch happens face-to-face, voice to ear.
Reflect
What do you notice first when a vendor tries to sell you something today—the product, the person, or the setting?