This 1916 sketch captures a shopper studying the window display of a department store—the moment of desire meeting decision. For ordinary Americans, shopping was becoming less about necessity and more about choice, browsing, and the pleasure of looking.
You pause at the glass. Inside, goods are arranged like a still life—hats, fabrics, shoes catch the light. Your eye moves from one object to the next. The window display isn't just selling; it's telling you what's possible, what's new, what matters.
Reflect
When was the last time a store window made you stop and look? What did it make you want?