This advertisement announced pottery made at Norwich, Connecticut—affordable dishes and storage vessels for everyday cooking and eating. For ordinary households, printed ads like this one made distant goods knowable and desirable, turning local manufacturing into a shopping choice.
You're holding a newspaper or broadside, reading by candlelight. The words catch your eye: *Norwich Stone Ware*—sturdy, practical, made nearby. Your mother's old pottery is chipped. Here, suddenly, is proof that someone local is making more. You fold the paper, thinking about visiting.
Reflect
How do you discover products today? What makes you trust that something is worth buying?